How Fello empowered every engineer with unified observability and saved 50%
Fello AI is a real-estate technology platform trusted by 30,000+ agents and mortgage professionals.
Challenge
“Only the lead engineers were managing all production issues.”
“It was hard for us to debug because we had to go to multiple places..”
Fello's hyper-efficient team hit a scaling wall. Despite generating massive revenue per engineer, their observability chaos was holding them back.
Pain Points:
Solution
Why Fello Chose the Underdog
“I wanted to find the right team who are constantly pushing the boundary and thinking about that problem all the time.”
“This is cheaper in terms of storage and ingestion everything. And it is using the private endpoint so there is no extra network cost either.”
Fello bet on innovation. They found a startup that obsessed over observability the way they obsessed over efficiency.
What made the difference:
Impact
Focus on Business, Not Observability
Ashish Gupta, Principal Software Engineer, shares his experience with team adoption and productivity gains:
“It has been very seamless, we don't need to worry about observability anymore. We focus primarily on our business now.”
“They love it now. It's a one-stop platform for all observability.”
Every engineer now rotates through on-call confidently. Someone who doesn't have knowledge of query language can also query logs by just adding filters in the UI. Costs dropped 50% while capabilities expanded dramatically.
Top Impact Stats:
Experience observability that feels like an extension of your team.
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