The New Standard for Observability

Everything we do, we believe in challenging the status quo.

The way we challenge the status quo is by reimagining observability with simplicity and innovation.

Our mission is to make observability radically simple, fast, and cost-efficient for every company and engineer on the planet.

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Our Journey

Observability is a complete mess in many companies.

Observability is crazy expensive! Companies are spending millions on observability and hiring whole teams to manage observability internally. Do you realize it is the 3rd highest engineering spend after people and cloud infrastructure cost? and it's growing 2x faster than your AWS bill. That's insane! What's even more insane? 95% of collected data is never queried.

Observability is complicated! You require an army of developers to set up and operate when running self-hosted because open-source tools like Prometheus tend to break at any meaningful scale. When using commercial tools, it is very difficult to determine what to keep and what to discard.

Observability data is growing exponentially! and MTTR is going uphill. Companies are forced to make hard choices between visibility and cost introducing business risk. Just like how data lakes grew by 10-100x, observability has become a data problem. We believe Observability costs should be based on consumption, not on ingestion.

Observability tools have annoying lock-ins! Migrations are extremely painful. There is no easy way to switch between vendors, you don't own your data, no (open source) compatibility - people think in quarters and years, not days, weeks, or months.

Vijay and Kiran personally experienced this firsthand as a buyer of a high-scale company (Rubrik) for five years. We led multiple (painful) migrations and evaluated several open-source tools and commercial vendors. None of them met our needs regarding cost efficiency, scaling reliably with low management overhead, and debugging customer impacting issues quickly. Then, we looked at every critical design decision from first principles to come up with a remarkably better cloud-native architecture (think order of magnitude) that leverages separation of Storage and Compute, Serverless, and AI.

We strongly believe this will become the new standard for observability, unlocking new use cases not possible before. This unique architecture will go a long way towards delivering cost-efficiency (sublinear pricing), speed (ability to debug) and simplicity (ease of operations) to our customers.

Built for the best.

Backed by the best.

Engineering Capital

Ashmeet Sidana

Chief Engineer at Engineering Capital, ex-Managing Partner at Foundation Capital ($2B+ fund)

Pear VC

Arash Afrakhteh

General Partner at Pear VC, Co-founder, Cariden Technologies (Acq. by Cisco)

SNR VC

Kevin Mahaffey

Founder SNR.VC, Founder Lookout, ex-YC Partner, investor in 9 unicorns

Investors and Advisors

Anurag Gupta

Founder/CEO, Shoreline, ex-VP at AWS

Andrew Miklas

Founder PagerDuty, Partner at YCombinator

Sanjay Beri

Co-founder and CEO, Netskope

Sumanth Sukumar

ex-VP of Infrastructure at Coinbase, Uber and Meta

Our Culture: Operating Principles

Team Oodle

Our team has built and launched world-class products like Rubrik Security Cloud, AWS S3, DynamoDB, and Snowhouse at Snowflake. The team has not only co-founded startups but also understands how to scale them.

Profile image of Kiran Gollu, Co-founder & CEO

Kiran Gollu

Co-founder & CEO

Profile image of Vijay Karthik, Co-founder & CTO

Vijay Karthik

Co-founder & CTO

Profile image of Akhilesh Krishnan, Sr. Software Engineer

Akhilesh Krishnan

Sr. Software Engineer

Profile image of Cal Chan, Senior Product Designer

Cal Chan

Senior Product Designer

Profile image of Tao Wan, Staff Engineer

Tao Wan

Staff Engineer

Profile image of Jerry Adaji, Product Engineer

Jerry Adaji

Product Engineer

Profile image of Sai Prameela Konduru, GTM Generalist

Sai Prameela Konduru

GTM Generalist

Profile image of Gaurav Maheshwari, India Site Technical Lead

Gaurav Maheshwari

India Site Technical Lead

Profile image of Sujeet Gholap, Sr. Software Engineer

Sujeet Gholap

Sr. Software Engineer

Profile image of Anirud Samala, Sr. Product Engineer

Anirud Samala

Sr. Product Engineer

If you'd like to be part of our journey, please reach out at info@oodle.ai